When it comes to home improvement, DiGiorgi Roofing and Siding, Inc. has built a reputation as solid as their craftsmanship. From roofing and siding to decks, fencing, and garage doors, they’ve been a go-to name in Connecticut for decades. But even the most trusted contractors need a marketing strategy that works as hard as they do.
To keep the jobs coming—and the brand growing—DiGiorgi turned to Birch & Flame for a smarter approach to residential contractor marketing. The goal? More traffic, more visibility, and more conversions. We got to work.
THE CHALLENGE
While DiGiorgi is well-known and trusted in their market, they needed help stepping up their advertising to increase scheduled job numbers. That’s where Birch & Flame stepped in.
We saw an opportunity to reach a wide audience with both targeting and creative segmenting—so we could get the right message in front of the right eyes, for the right service, and at the right time.
WHAT WE DID
- Mailers promoted garage door installations and solar roofing upgrades, putting high-impact visuals and offers directly into the hands of homeowners.
- Display ads focused on fencing and deck services, using geo-targeting and seasonal timing to reach homeowners when they were most likely to be planning outdoor projects.
- Spanish-language campaigns ran across radio, TV, and digital display, helping DiGiorgi connect authentically with a growing audience segment that had been underserved by competitors.
Each channel was strategically selected to support brand awareness, drive traffic, and—most importantly—convert interest into scheduled jobs. And because every piece of creative was tailored to a specific audience and service, we made sure the message always matched the moment.
RESULTS
23% Conversion Increase
188% Paid Search Volume Increase
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