Marketing a Franchise for Man's Best Friend
Why go to a pet groomer? In the age of Amazon and Instacart, it’s a no-brainer to have high-end, high-quality pet care that comes right to your door. That’s the concept behind the mobile pet brand Zoomin’ Groomin’—a brand that needed expert help marketing a franchise to boost visibility across Connecticut and New York.
They turned to Birch & Flame, one of the few franchise marketing agencies that understands how to scale a local brand without sacrificing its neighborhood charm.
THE CHALLENGE
The Zoomin’ Groomin’ team came to Birch & Flame with one request: Help customers see that they can give their four-legged friends a well-deserved spa day from the comfort of home.
But as with any effort in marketing a franchise, it couldn’t stop there. We did exactly that—and more.
WHAT WE DID
Our strategists floored it, mapping out a media plan centered on paid social and Google search placements. With every ad, we used our deep audience insights to drive home the ideas of a rewarding, profitable career path that audiences could tap into with the Big Rig Academy’s help.
And did we help the Big Rig team reach their enrollment destination? You bet we did—and in just one month.
RESULTS
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Impressions
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Month Ahead, Calendars Full
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territory expansion increase in Connecticut