Success So Good... It'S Elicit
How do you brew fresh momentum when you get stalled by a pandemic? That’s a question Elicit Brewing never thought they’d be asking. Fortunately, Birch & Flame had the answers.
THE CHALLENGE
Elicit Brewing burst onto the scene with instant success in 2019. Then COVID made the entire world cool its heels, and the Elicit team needed advertising that would help draw new customers while keeping loyal fans coming back.
So what did we do? The Birch & Flame team said, “Challenge accepted,” and whipped up some brilliant ideas.
WHAT WE DID
Our creatives and strategists planned a media blitz across digital, social, and TV to put Elicit front and center for audiences looking to get out of the house post-lockdown. That led to both huge awareness online and appearances on major regional network features like WFSB-TV’s “Summer Escapes” segment.
We also used our unmatched media relationships to create unique event partnerships with the region’s top radio stations. Together, they made unforgettable events like Home Brew Live, Battle of the Band spectaculars, and Day of the Dead extravaganzas that drew hundreds of first-time (but not last-time) guests per event.
In other words: our marketing brought the house down so hard that Elicit was able to grow like never before.
RESULTS
2.5 million
impressions
28x greater CTR than
the national average
Expansion to Fairfield and Danbury
Let's Blaze Your Trail
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