Helping an Injury Attorney Advertise Her Way to the Top
If you’ve never driven along a Connecticut highway, get ready for all the legal billboards you can handle (and then some). With law firms saturating every single mile with ads, how could contender possibly stand out?
That’s the problem we helped Goff Law Group solve.
THE CHALLENGE
Now known as the toughest attorney in the Nutmeg State, Founding Attorney Brooke Goff needed to fight her way into Connecticut’s crowded injury scene.
Our task? Go in swinging with billboards and digital ads that took on competitors, made Brooke unforgettable, and inspired audiences to rush toward her team for their accident cases.
WHAT WE DID
We didn’t just advertise. We delivered a TKO to the competition.
Birch & Flame made sure Goff Law Group billboards weren’t just billboards. Instead, they became celebrity collabs featuring everyone from National Lampoon’s Chevy Chase to boxing legend Mike Tyson and NFL star Jared Goff (who isn’t related, but sure has a great last name).
We paired these iconic billboards with Super Bowl spots and digital ad campaigns.
We rejected the legal industry’s dusty approach to promotion.
And the results speak for themselves.
RESULTS
80%YOY increase in call
volumevia advertising
70% MOM conversion increase
through digital advertising
Let's Blaze Your Trail
You’re ready to ignite your business—and we can’t wait to help. Spark your growth by filling out the form below.