Healthcare providers are heroes, but there’s one brand medical practices have been turning to nationwide: MedXCom, the practical, secure, and reliable answering service that helps medical teams mitigate risk and increases patient satisfaction.
And how does a cream-of-the-crop answering service build their user base? By turning to Birch & Flame, the best that health and wellness advertising has to offer.
THE CHALLENGE
MedXCom approached the Birch & Flame team because they wanted help generating qualified leads and expanding their subscriber base in the northeast United States. To cement their brand presence in the region, they asked our team for creative B2B healthcare provider marketing that positioned MedXCom as the perfect match for medical practices’ needs.
WHAT WE DID
We found the perfect metaphor to build a campaign around: What goes better together than milk and cookies? With a simple message and clean design, we infused B2B marketing with a fun brand message that played out in digital ads targeting nurses, doctors, and office managers across the web and social media.
In the end, we also created results that showed that Birch & Flame was the perfect match for B2B healthcare marketing.
RESULTS
1 million
impressions
5X INITIAL CTR GOALS
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