Crafting Crowds for the Elicit Brewing Company Menu
How do you get people excited about the Elicit Brewing Company menu again after a global shutdown? That’s the question Elicit Brewing had to answer—and Birch & Flame delivered the strategy that brought people back, one pint and plate at a time
THE CHALLENGE
Elicit Brewing has been a long time partner for Birch & Flame, and both sides of this partnership have grown together over the years. The goal has always been to showcase Elicit’s fun, edgy, “something for everyone” vibe, a mission that fits right into the Birch wheelhouse. For our latest campaigns, they asked for out of the box ideas, and we went to work. Utilizing unique digital ad delivery tactics like custom dating app profile marketing and tailored Digital Out Of Home ads, combined with large scale billboards, targeted local signage, OTT, and more, we’re blanketing the market with fun, eye catching marketing strategies.
WHAT WE DID
By reaching Elicit’s audience in fresh and unexpected ways with unique messaging, we aligned their advertising with their company’s mission to always promise a good time, no matter who you are or what you’re looking for.
RESULTS
0
M
IMPRESSIONS
0
X
greater CTR than the national average