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Home Improvement Marketing BringS Dream Kitchens to Life

Whether you’re at home or work, one truth is universal: Everybody’s gotta eat. And what helps you make a meal better than the kitchen of your dreams? Express Kitchens gets it; that’s why they’re a leader for residential and commercial kitchen projects.

To get customers closer to the perfect kitchen, however, they needed a leader in home improvement marketing—someone who could cut through the noise with standout home renovation marketing. It’s no wonder they turned to Birch & Flame.

THE CHALLENGE

When Express Kitchens approached us, they emphasized that, for their customers, seeing is believing—in other words, drawing customers to visit stores would help them seal the deal and turn more dream kitchens into realities.

At the same time, our team understood another universal truth: beautiful kitchens are Instagram candy.

We knew the Internet didn’t revolve around social…but maybe it could. That’s when we set to work—bringing a fresh approach to home improvement marketing that would elevate awareness, drive traffic, and prove the power of great home improvement advertising.

a photo of a phone showing social display ads that Express Kitchen made with Birch and Flame, a home improvement marketing agency.
picture of a tablet and iphone both showing online display ads that express kitchens made with birch and flame, a home improvement marketing agency.

WHAT WE DID

We centered advertising around social display, a programmatic ad tactic that empowered Express Kitchens to use their own mouth-watering kitchen pics as targeted (and retargeted) ads all over the web. Paired with CTAs to drive in-store visits, variable creative to help the right ads show on the best sites, and targeting that focused on interests and life stage as well as geography, our media strategy cooked up a major home improvement advertising success.

It was home improvement marketing with just the right mix of aesthetic and analytics—an approach that blended the visual appeal of interior design marketing with the results-driven mindset of smart product marketing.

 

RESULTS

1,200 Clicks in Less Than 1 Month

36K Impressions in 1 week

See all Our Great Results >

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