Marketing a Franchise for Man's Best Friend
Why go to a pet groomer? In the age of Amazon and Instacart, it’s a no-brainer to have high-end, high-quality pet care that comes right to your door. That’s the concept behind the mobile pet brand Zoomin’ Groomin’—a brand that needed expert help marketing a franchise to boost visibility across Connecticut and New York.
They turned to Birch & Flame, one of the few franchise marketing agencies that understands how to scale a local brand without sacrificing its neighborhood charm.
THE CHALLENGE
The Zoomin’ Groomin’ team came to Birch & Flame with one request: Help customers see that they can give their four-legged friends a well-deserved spa day from the comfort of home.
But as with any effort in marketing a franchise, it couldn’t stop there. We did exactly that—and more.
WHAT WE DID
Using geo-fenced social and display campaigns, we helped Zoomin’ Groomin’ reach pet owners, pet lovers, pet grooming customers, and pet parents who made recent vet visits with a message of easy, luxurious pet care.
The client loved the work so much, they asked us to go a step further—marketing a franchise that others could believe in. By highlighting the brand’s success and support model, we helped advertise franchise opportunities so more folks could join the Zoomin’ Groomin’ community.
And since we’re not like most franchise marketing agencies, we didn’t just hit the mark—we surpassed it.
RESULTS
1.5 million
impressions
Calendars full
1+ month ahead
100% territory expansion increase in Connecticut
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