Beep Beep – Big Rig Marketing Success Coming Through
Bozzuto’s is the food distributor that does more than ship groceries—they nurture talent, too. When they saw a need for CDL-qualified drivers for big rig trucks in the region, they stepped up and created the Big Rig Driving Academy. Then they faced a question: How do you launch a brand-new commercial truck driving school from the ground up?
The answer’s easy: You hit the gas using a marketing partner proven to speed up client success.
THE CHALLENGE
Bozzuto’s and the Big Rig crew approached us to help attract their first batch of students. To do that, they asked for audience and market research to help them know where their most likely-to-enroll students were and what made them tick. Getting into their potential drivers’ mindsets would help them know search terms to bid on, as well as messaging. It would also help them laser-focus their efforts using geofenced advertising.
From there, the Birch & Flame team took the wheel.
WHAT WE DID
Our strategists floored it, mapping out a media plan centered on paid social and Google search placements. With every ad, we used our deep audience insights to drive home the ideas of a rewarding, profitable career path that audiences could tap into with the Big Rig Academy’s help.
And did we help the Big Rig team reach their enrollment destination? You bet we did—and in just one month.
RESULTS
2 million
impressions
14.6K
CLICKTHROUGHS
881
CONVERSIONS
Let's Blaze Your Trail
You’re ready to ignite your business—and we can’t wait to help. Spark your growth by filling out the form below.