Financial Marketing Services That Are the GOAT
Unlike big banks, credit unions are true community banking—institutions where consumers can talk directly with financial decision-makers on how to access auto loans, HELOC financing, and other products that will help achieve their goals. Through smart, well-timed financial marketing services, these advantages can stand out.
It can be difficult to help audiences understand the benefits of choosing credit unions over big-box banking, though—especially in the crowded world of bank advertising. Nutmeg State Financial Credit Union overcame that obstacle by standing out thanks to advertising from Birch & Flame.
THE CHALLENGE
Nutmeg State Financial Credit Union needed help creating entertaining yet educational brand messaging to teach audiences that credit unions are the best places for communities to bank. At the same time, they needed digital advertising to grow their CD, home loan, HELOC, and auto loan customers.
They were looking for financial marketing services that could do more than check boxes—they needed a bold and effective campaign. Advertising with a little kick, if you will. The kind that stands out in a crowded bank advertising landscape.
We proved that Birch & Flame could deliver.
WHAT WE DID
We gave them a goat… and ads that took a creative (and literal) stretch.
Thanks to our creative team and an enthusiastic client, we delivered commercials that used humor to teach audiences that the right credit union will bend over backward to help them meet their financial goals—something they might not get from the big banks.
At the same time, we delivered product-focused display ads designed to drive conversions. This blend of brand and performance is what we do best as a financial services digital marketing agency.
We also made sure to position Nutmeg as a true community banking partner across all touchpoints. Thanks to second-to-none media relationships, we secured Nutmeg commercial airtime and live news segments on statewide and regional networks.
The results had our team—and the client—cheering louder than a herd of screaming goats.
RESULTS
1.3 million
impressions
52X INITIAL CTR GOALS
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