Crafting Crowds for the Elicit Brewing Company Menu
How do you get people excited about the Elicit Brewing Company menu again after a global shutdown? That’s the question Elicit Brewing had to answer—and Birch & Flame delivered the strategy that brought people back, one pint and plate at a time.
THE CHALLENGE
Elicit Brewing launched with explosive energy in 2019, building a name on bold beers, big flavors, and standout spaces. But when COVID shut the doors, momentum hit a wall. They needed a way to reignite buzz, drive traffic, and remind people that the Elicit Brewing Company menu wasn’t just back—it was better than ever.
The opportunity? Showcasing their food, brews, and unique events to new audiences—from Manchester to the launch of the Elicit Brewing Co Fairfield menu—while reinforcing their spot in the lineup of the best Connecticut beers.
WHAT WE DID
Our team brewed up a full-spectrum campaign: digital ads, social storytelling, local event promotion, and a targeted TV push. We amplified visibility with a feature on WFSB-TV’s “Summer Escapes,” highlighting both the brewery experience and top items from the Elicit Brewing Company menu.
We leaned into strategic media partnerships to create crowd-pulling moments like Home Brew Live and seasonal favorites that aligned with key events like Connecticut beer fest weekends. These moments gave Elicit heightened relevance—and turned the spotlight on their full tap-and-table offering.
To support Fairfield’s launch, we created targeted creative to interest folks in all the Manchester and Elicit Brewing Co Fairfield menu offerings, driving awareness, foot traffic, and making sure new guests knew exactly where to go for some of the best Connecticut beers around.
RESULTS
2.5 million
impressions
28x greater CTR than
the national average
Expansion to Fairfield and Danbury
Let's Blaze Your Trail
You’re ready to ignite your business—and we’re the perfect boutique marketing agency to help. Fill out the form to get in touch and spark your growth today.