Law Firm Advertising That Levels the Competition
If you’ve never driven along a Connecticut highway, get ready for all the law firm advertising you can handle. With injury firm names saturating every single mile, how could a contender possibly stand out?
That’s the problem we helped Goff Law Group solve.
THE CHALLENGE
Now known as the toughest attorney in the Nutmeg State, Founding Attorney Brooke Goff needed to fight her way into Connecticut’s crowded law firm advertising scene.
Our task? Our challenge? Build a campaign that was loud, memorable, and unapologetically bold. One that made Goff Law billboards unmissable, and Brooke herself impossible to forget.
WHAT WE DID
We didn’t just advertise. We delivered a TKO to the competition.
Birch & Flame turned Goff Law billboards into pop culture moments, partnering with names that stopped traffic: National Lampoon’s Chevy Chase, boxing legend Mike Tyson, and NFL quarterback Jared Goff.
(And sorry, but the Brooke Goff Jared Goff connection ends with the advertising. He’s sure got a great last name, though).
We paired these iconic billboards with Super Bowl spots and digital ad campaigns.
We rejected the legal industry’s dusty approach to law firm advertising
And the results speak for themselves.
RESULTS
80%YOY increase in call
volume via advertising
70% MOM conversion increase
through digital advertising
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