Healthcare providers are heroes, but there’s one brand medical practices have been turning to nationwide: MedXCom, the practical, secure, and reliable answering service that helps medical teams mitigate risk and increase patient satisfaction.
And how does a cream-of-the-crop answering service build their user base? By turning to Birch & Flame—the best that healthcare service marketing has to offer.
THE CHALLENGE
MedXCom approached the Birch & Flame team for help generating qualified leads and expanding their subscriber base in the northeast United States. To cement their brand presence in the region, they asked our team for creative B2B healthcare marketing that positioned MedXCom as the perfect match for medical practices’ needs—and a standout in healthcare service marketing.
WHAT WE DID
We found the perfect metaphor to build a campaign around: What goes better together than milk and cookies? With a simple message and clean design, we infused B2B healthcare marketing with a fun brand message that played out in digital ads targeting nurses, doctors, and office managers across the web and social media.
By the end, we didn’t just generate engagement—we created results that proved Birch & Flame was the perfect match for healthcare service marketing and a standout partner in the B2B healthcare space.
RESULTS
1 million
impressions
5X INITIAL CTR GOALS
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