Promoting an Upscale Franchise for Man’s Best Friend
Why go to pet groomer? In the age of Amazon and Instacart, it’s a no-brainer to have high-end, high-quality pet care that can come right to your door. That’s the concept behind the mobile pet brand Zoomin’ Groomin,’ a brand that needed help with franchise marketing to grow visibility in Connecticut and New York.
THE CHALLENGE
The Zoomin’ Groomin’ team came to Birch & Flame with one request: Help customers see that they can give their four-legged friends a well-deserved spa day from the comfort of home.
We did exactly that—and more.
WHAT WE DID
Using geo-fenced social and display campaigns, we helped Zoomin’ Groomin’ reach pet owners, pet lovers, pet grooming customers, and pet parents who made recent vet visits with a message of easy, luxurious pet care.
The client loved the work so much, they also asked us to help advertise franchise opportunities so more folks could join the Zoomin’ Groomin’ community.
And as for results? In true Birch & Flame fashion, we met—and surpassed—their goals.
RESULTS
1.5 million
impressions
Calendars full
1+ month ahead
100% territory expansion increase in Connecticut
Let's Blaze Your Trail
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